A majority of the demand for anything goes to only a small few, the green part of the long tail. That’s true for blogs, podcasts, movies, and pretty much anything. If you aren’t one of those few, then you are fighting not against them or each other. You are fighting against obscurity.
How can we try and escape this long tail? Is it only due to luck? No, it’s luck and hard work. Since we are only competing versus insignificance, we have the power to help each other. In the world of blogs, this looks like posting on each other’s blogs. Or help spread the word. This may be sharing tools or tricks. This way we could all move left. We can share the message that only we could provide. Collaboration. We can help lift each other up.